# Noise on the Balcony: a new brand platform, step by step

- Publication : 12/05/2026
- Temps de lecture : 2 min de lecture
- Auteur : Guillaume

## A New Chapter for Du Bruit au Balcon

Du Bruit au Balcon (DBAB), a creative agency based in Lyon and Paris, is embarking on a new phase: the rollout of a **reimagined brand platform**, more aligned with what the agency has become and what it wants to convey today.

Mermio is supporting this project in its digital dimension.

[![](https://www.mermio.ch/storage/articles/link-card-logos/01KRDPC0R6SAZMSDT4TQCHEHWG.svg)   Du Bruit Au Balcon dubruitaubalcon.com We design and activate multichannel communications by translating the expression of the field into a field of expression. ](https://www.dubruitaubalcon.com/)## First Milestone: A Landing Page Focused on Experience

Rather than delivering everything at once, we start with a unique **landing page**. Not a complete site, nor a teaser: a meeting point, designed to prioritize **the visitor's experience** and the **message** that DBAB wants to convey.

The goal is simple: that the agency's promise is felt within the first few seconds, even before reading a line. The rest of the site will then be built, layer by layer, around this cornerstone.

## A Collaboration of Over 20 Years

DBAB and Mermio have been working together for over **twenty years**. Over the years, we have delivered side by side:

- **websites** for the agency and its clients,
- custom **business applications**, tailored to the operational needs of DBAB and its partners,
- and more recently, internal tools that save time on a daily basis.

At the center of this story is **Yann**, the agency's artistic director, and **Seb**, who leads the **communication strategy**. With Yann, we discuss visual direction, creative coherence, and finishing touches. With Seb, we discuss **message, positioning, audience** - how each digital project serves a broader communication plan. A relationship of trust that has been built project by project, with a shared requirement: that technique serves creation *and* the message, never the other way around.

## The Next Steps

The landing page is just a starting point. Once this first signal is established, we will gradually roll out the rest of the platform - always in the same logic: to progress through useful steps, not through announcements.

To be continued.

![Noise on the Balcony: a new brand platform, step by step](https://www.mermio.ch/storage/90/01KRD8V8MSHFQN2Q3PEPX4N6BV.svg)

[Contact us](http://www.mermio.ch/en/contact)