A New Chapter for Du Bruit au Balcon
Du Bruit au Balcon (DBAB), a creative agency based in Lyon and Paris, is embarking on a new phase: the rollout of a reimagined brand platform, more aligned with what the agency has become and what it wants to convey today.
Mermio is supporting this project in its digital dimension.
Du Bruit Au Balcon
dubruitaubalcon.com
We design and activate multichannel communications by translating the expression of the field into a field of expression.
First Milestone: A Landing Page Focused on Experience
Rather than delivering everything at once, we start with a unique landing page. Not a complete site, nor a teaser: a meeting point, designed to prioritize the visitor's experience and the message that DBAB wants to convey.
The goal is simple: that the agency's promise is felt within the first few seconds, even before reading a line. The rest of the site will then be built, layer by layer, around this cornerstone.
A Collaboration of Over 20 Years
DBAB and Mermio have been working together for over twenty years. Over the years, we have delivered side by side:
websites for the agency and its clients,
custom business applications, tailored to the operational needs of DBAB and its partners,
and more recently, internal tools that save time on a daily basis.
At the center of this story is Yann, the agency's artistic director, and Seb, who leads the communication strategy. With Yann, we discuss visual direction, creative coherence, and finishing touches. With Seb, we discuss message, positioning, audience - how each digital project serves a broader communication plan. A relationship of trust that has been built project by project, with a shared requirement: that technique serves creation and the message, never the other way around.
The Next Steps
The landing page is just a starting point. Once this first signal is established, we will gradually roll out the rest of the platform - always in the same logic: to progress through useful steps, not through announcements.
To be continued.
